Unplain

I read an interesting article today about how researchers have managed to classify three types of searches found from search engines. What I get from it is, that the biggest chunk of searches is informational, which is about 80%.

If you develop your domain names first from an informative point of view, as oppose to just being navigational only (parking) which is only 10%, you’ll be able to convert a larger number of clicks when the search turns from being informational to navigational/transactional.

Only if your information is good. If its crap, the searchers will usually back-up and find a better informative site before going on to navigate or transact, thus a lost click and revenue for you.

I hope this make sense to you. If not then go watch some TV and forget what I said

Heres the article: http://www.sciencedaily.com/releases/2008/04/080410115336.htm